Business

The business of WordPress.

Customers don’t care about ideas

Photo of author
Brian Krogsgard
Brian Casel has written a great post debunking a never-ending myth that ideas by themselves are valuable. Brian tells us how to differentiate ourselves with how we solve problems and how we serve our clients. I also love his note…

Niche themes: How to research, create, sell

Photo of author
Brian Krogsgard
Can you make the best WordPress theme in the world? You can if you target a niche. Here's how to find and target niches for your next theme, and a list of 230 niches included to kickstart your research.

The Year Without Pants

Photo of author
Brian Krogsgard
Scott Berkun's The Year Without Pants is a first person narrative of his time employed at Automattic from August 2010 to May 2012. Berkun entered Automattic as employee number fifty six when the company was replacing its totally flat structure…

WP Curve provides development support for a monthly fee

Photo of author
Brian Krogsgard
WP Curve reminds me of Elto (formerly Tweaky), except it's based on monthly fees versus one-off pricing. Dan Norris and Alex McClafferty started WP Curve recently, and Dan notes in this great interview with Brian Casel that WP Curve is…

How to run a viable freelance business

Photo of author
Brian Krogsgard
Curtis McHale has released his latest book: Don't be an idiot: Learn to run a viable business. Curtis has experience as a WordPress consultant and freelancer. His previous book released from WP Theme Tutorial on how to become a WordPress…

8Bit is shutting down

Photo of author
Brian Krogsgard
8Bit, the maker of the Standard Theme, is shutting down. The four founders of 8Bit are all significantly involved in various parts of the large WordPress ecosystem. You can follow John, Tom, Jared, and Chris going forward. The Standard Theme…

Tips for marketing WordPress products

Photo of author
Brian Krogsgard
I see a lot of WordPress products and product websites as a consultant. I also get "pitched" a pretty decent amount, requesting me to check out someone's new product to blog about here. Because of this experience seeing and judging…

Meet Philip Arthur Moore, Premium Theme Lead at Automattic

Photo of author
Brian Krogsgard
Philip Arthur Moore is the Premium Theme team lead at Automattic. I'm thrilled to have been able to ask Philip some questions about WordPress.com premium themes, their processes, and working at Automattic. His answers are thorough and very insightful, and…

Career advice for developers

Photo of author
Brian Krogsgard
Cory Miller gives some career advice for programmers. Cory has been in the web business for a long time, and as the owner of iThemes, has significant authority in this arena. If you're a web developer and looking for some…

Anonymity is bullshit

Photo of author
Brian Krogsgard
I'm a little fired up. Tonight, I saw an open-ended and, honestly, silly post from Torque about a strange WooCommerce extensions shop called WP Avengers. WP Avengers, as it turns out, is a group of essentially anonymous folks who claim…

How Templatic develops commercial themes

Photo of author
Brian Krogsgard
Templatic has written a really informative post describing their processes for developing commercial themes. They talk about doing market studies, creating mockups, design and development, project management, quality assurance, documentation, and more.

How to avoid getting scammed by an SEO

Photo of author
Robert Neu
I didn’t get into SEO because I thought it was a way to get rich. In fact, I sort of learned about it against my will, but I stuck with it because I enjoy helping people. Let me give you…
A2 Hosting
Omnisend
WordPress.com