Automattic

Scroll Kit joins Automattic

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Brian Krogsgard
Scroll Kit was a story builder of sorts. They marketed themselves for a while by saying you could build "Snowfall", the New York Times' famous article, in an hour with their platform. An article by the founder on Medium about getting into…

From ThemeForest to Array, the story of a theme business

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Brian Krogsgard
Mike McAlister has been an active member of the commercial WordPress theme space since 2009. He started by selling themes on ThemeForest. He transitioned to the Okay Themes brand in December of 2011. And at the end of March of this year, Mike…

Life on trial at Automattic

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Brian Krogsgard
Recently, Dave Clements finished a trial at Automattic. In this summary, he describes the experience in detail, from his initial interview and test to his four week trial. There were a few things in the post I didn't already know…

Automattic acquires Longreads

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Brian Krogsgard
Longreads is a popular term and hashtag for, well, long reads. Many publishers pride themselves in in-depth articles aimed to capture a reader for a significant period of time. Such stories are quite popular amongst journalistic and hyper-attentive-news-addict circles. The…

WordPress.com has opened applications for commercial themes

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Brian Krogsgard
Automattic has added a new page on WordPress.com inviting theme makers to submit their theme shops to the platform. Historically, Automattic has invited particular theme makers to be a part of the WordPress.com commercial theme program. I have heard from some…

The evolution of 10up

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Brian Krogsgard
The ecosystem of businesses that have been built around WordPress is huge, but shallow. Few companies are both large (relatively speaking) and central to a broad WordPress community. With 60+ employees, some of which are very well-known WordPress developers, 10up…

Managing Jetpack enabled blogs on WordPress.com

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Brian Krogsgard
I have tons of WordPress.com connected blogs. Some are connected to WordPress.org sites that are mine. Some are connected to WordPress.org sites of one-off clients and friends that I wasn't in the mood to explain Jetpack and WordPress.com too. Some…

Business theme highlight: Forefront

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Brian Krogsgard
I discovered a new WordPress theme today, thanks to a tweet from Ian Stewart, called Forefront. Forefront is a business theme by Automattic that is available on both WordPress.com and on Creative Market for WordPress.org users. Forefront has its own…

Automattic should acquire Editorially

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Brian Krogsgard
http://vimeo.com/73479976 Watch the video above. See the beautiful and collaborative writing experience that Editorially built? And now it's gone. Only, why? This seems like a perfect opportunity for Automattic to be able to keep a great project afloat. And it…

WordPress theme performance tips

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Brian Krogsgard
Kirk Wight has written a helpful post on the Theme Shaper blog that offers tips on improving performance in WordPress themes. Kirk is a theme wrangler at Automattic and knows his stuff. If you love making themes, but haven't thought…
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