Marketing

Mega marketing of hosted website solutions

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Brian Krogsgard

Wix, Shopify, and Squarespace are marketing absolutely everywhere, and spending fortunes to do so. The 3 companies listed here are on course to spend well over $200 million on marketing in 2015. In total, the 3 companies had revenues $141…

Gaming ThemeForest

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Brian Krogsgard

Jami Gibbs has a worthwhile take on an interesting ThemeForest controversy: the gamification of the top themes list. ThemeForest themes have a tendency to stay at the top once they reach the top. It's hard for new themes to break in.…

A deep dive into “passive” income and online marketing

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Brian Krogsgard
I've been doing a lot of research on the empire that Pat Flynn built. He discovered the potential for passive income after he realized a website he made to take notes for an architecture exam was getting a lot of traffic. He…

Selling a lifestyle and getting personal

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Brian Krogsgard
I'm always intrigued by how companies market themselves, both to clients and potential employers. Envato has put a good bit of effort into their marketing videos, and they are definitely selling a lifestyle -- both to sellers and employees. They recently…

WP Rocket and commercial plugin value

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Brian Krogsgard

About a week ago, WP Rocket published a post about how they believe transparency matters. I like it, and I get it. I think so too. It also doesn't hurt that it helped spark a conversation around transparency; it's a…

Matt Mullenweg talks to Tim Ferriss

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Brian Krogsgard

Matt Mullenweg talked to Tim Ferriss on Tim's podcast for over two hours. It's got a lot of good information, and I listened to it all for you. Why should you care? Well, Tim Ferriss is a WordPress advocate, member…

Render gives a more intuitive UI to shortcodes

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Brian Krogsgard

Render is a project by Real Big Marketing that attempts (and succeeds, I believe) to offer a more intuitive UI for handling shortcodes in the WordPress admin. The video to see how Render works is 7 minutes, but I think…

New journalism

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Brian Krogsgard
Bloggers and journalists are experimenting with new models of monetization and independent publishing. One of the pioneers of subscription-based independent blog-based journalism just called it quits, but we should still laud his pioneering effort, not call blogging dead (again).

WooCommerce is going after photography

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Brian Krogsgard
WooThemes announced a new product today, aimed at selling photography with WooCommerce. This is a good first step, and I'm excited to see an eCommerce product target the photography super-niche. That said, there is a ton of room in this market, and WordPress isn't really solving photographers' problems yet.

The case for doing small website projects

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Brian Krogsgard
Last week I posted about how much custom WordPress websites should cost. If you read that post, you know that it depends. Generally the feedback was fantastic, but many readers took from that post that they should raise their prices.…
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