WordPress News

Why unlimited or lifetime product plans are sometimes good

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Brian Krogsgard
Syed Balkhi talks about product life cycles, churn, and marketing in his post about the psychology of unlimited or lifetime product pricing. At one point or another, you’ve probably wondered should I implement unlimited in my business? Is unlimited really…

The dangers of pricing in WordPress business models

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Brian Krogsgard
Tom McFarlin warns against the unsustainable practice of WordPress theme and plugin providers selling lifetime support. But although the amount of money that the business is making increases over a short time, there’s not a solid amount of cash flow.…

BackupBuddy Gold and unlimited updates

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Travis Northcutt
This week, the iThemes launched "BackupBuddy Gold" - a new pricing tier for their BackupBuddy plugin. They already had a $150 tier, which included a license to use the plugin on unlimited sites, as well as support and updates for one year.…

The power of WordPress.org on freemium products

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Brian Krogsgard
There's a ton of discussion going on around the WordPress.org theme review incentive program right now. The incentive program was structured around a concept of rewarding reviewers for their work by allowing them to choose which themes get featured on the WordPress…

From ThemeForest to Array, the story of a theme business

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Brian Krogsgard
Mike McAlister has been an active member of the commercial WordPress theme space since 2009. He started by selling themes on ThemeForest. He transitioned to the Okay Themes brand in December of 2011. And at the end of March of this year, Mike…

Tips for a better eCommerce website

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Brian Krogsgard
I've seen it many times. A business owner goes to a consultant, and they want an eCommerce offering for their products. They may even have some functionality in mind that they'll need. But have they considered the things that will…

Lessons learned from the Obox affiliate program

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Brian Krogsgard
Obox has run their affiliate program since 2009, but made it invite-only last week. It was not an easy decision for them, since there were some months that their affiliates accounted for more than 30% of all revenue. That said, after investigating…

Keys to building a successful remote workforce

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Brian Krogsgard
Stack Overflow co-founder Jeff Atwood writes why companies are not hiring the best and the brightest employees. While the title says the article is about hiring, it's really about working. His points boil down to a promotion for distributed workforces.…

Devin Price is the new owner of DevPress

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Brian Krogsgard
Devin Price is a developer from Austin, Texas and owner of WP Theming, an excellent WordPress blog. He also hosts his plugins and themes on WP Theming. Devin is the author of the popular Options Framework plugin, the Portfolio Post…

DevPress sold for $14,000 on Flippa

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Brian Krogsgard
Update: Devin Price is the new owner. DevPress has a storied four year history, and today it's been sold on Flippa for a mere $14,000. What started as a partnership between four well known WordPress community members was eventually reduced…

How to market your first WordPress product

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Brian Krogsgard
Oli Dale has put together a nice post outlining methods he's found to be effective for marketing his WordPress themes and plugins. I wrote tips for marketing WordPress products last year, but my list was more focused on what I…
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