Marketing

Syed Balkhi and Thomas Griffin are joining forces

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Brian Krogsgard
Syed Balkhi and Thomas Griffin first partnered together when they created Floating Social Bar, a free WordPress social sharing plugin. They decided to collaborate after meeting and getting along at WordCamp Raleigh. From there, their relationship blossomed, and they decided…

WP eCommerce: What’s old is new again.

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Brian Krogsgard
WP eCommerce is one of the oldest WordPress plugins you'll find. That it's an eCommerce plugin -- built on WordPress, well before such a thing seemed sensible -- is even more of a testament to just how impressive this plugin…

Are WordPress themes a commodity?

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Brian Krogsgard
Chris Wallace of UpThemes touches on niches and marketing in response to David Perel's recent article on the state of the WordPress theme industry. If you want to be successful in the WordPress theme industry, you need to have a…

The state of the WordPress theme industry

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David Perel
Editor's Note: This story is republished from Medium, with author David Perel's permission. David has a unique take on the industry and has some very poignant thoughts that I wanted to share with this audience. The times, they are changing.…

The ROI of blogging

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Brian Krogsgard
Ever wondered if your blogging efforts are worth it? Well, you can do like Groove did and calculate it yourself. Blogging may be more expensive than you think. Here's their setup: Aside from my own time spent on the blog…

Why unlimited or lifetime product plans are sometimes good

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Brian Krogsgard
Syed Balkhi talks about product life cycles, churn, and marketing in his post about the psychology of unlimited or lifetime product pricing. At one point or another, you’ve probably wondered should I implement unlimited in my business? Is unlimited really…

BackupBuddy Gold and unlimited updates

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Travis Northcutt
This week, the iThemes launched "BackupBuddy Gold" - a new pricing tier for their BackupBuddy plugin. They already had a $150 tier, which included a license to use the plugin on unlimited sites, as well as support and updates for one year.…

From ThemeForest to Array, the story of a theme business

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Brian Krogsgard
Mike McAlister has been an active member of the commercial WordPress theme space since 2009. He started by selling themes on ThemeForest. He transitioned to the Okay Themes brand in December of 2011. And at the end of March of this year, Mike…

How to market your first WordPress product

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Brian Krogsgard
Oli Dale has put together a nice post outlining methods he's found to be effective for marketing his WordPress themes and plugins. I wrote tips for marketing WordPress products last year, but my list was more focused on what I…

Interview with Drew Strojny, Founder of The Theme Foundry

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Brian Krogsgard
I had the pleasure to interview Drew Strojny, founder of The Theme Foundry, about their work at The Theme Foundry, their philosophies about themes, and their latest theme release, Oxford. [audio src="http://s3.amazonaws.com/PostStatus/DraftPodcast/Post-Status-Draft-3-Drew-Strojny-ThemeFoundry.mp3"] Direct Download Drew is a former Duke football…

Aesop, a Medium-esque “story engine” for WordPress

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Brian Krogsgard
Aesop is a self-described "story engine" for WordPress. The plugin boasts "components designed for rich storytelling experiences." Basically, it creates an admin interface that allows a site owner to create interactive stories, similar to those popularized by projects like Medium…

Client resource: beginner’s guide to SEO

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Brian Krogsgard
If you're like me, you've been frustrated before when a client asks you if you are "SEO proficient". SEO is one of those terms that's so mainstream, many prospective clients ask about it without knowing too much about what they…
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