Business

The business of WordPress.

The state of the WordPress theme industry

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David Perel
Editor's Note: This story is republished from Medium, with author David Perel's permission. David has a unique take on the industry and has some very poignant thoughts that I wanted to share with this audience. The times, they are changing.…

Pantheon has raised $21.5 million in Series B financing

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Brian Krogsgard
Pantheon CEO Zach Rosen announced this morning that they've raised $21.5 million in financing.I covered Pantheon, including an interview, just recently when they launched their WordPress product. As I said then, Pantheon is a very compelling product.Seeing this raise another…

Tips on providing efficient product support

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Brian Krogsgard
Steven Gliebe did a considerable amount of research when he realized he may be ready to hire support help for his theme shop, Church Themes. So, he asked others in the industry for advice. One of his primary takeaways was…

WooThemes is investigating alleged website vulnerabilities

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Brian Krogsgard
Some WooThemes customers are alleging that their credit cards suffered from fraudulent charges after purchasing items from WooThemes’ website. The point of vulnerability is unknown at this time. The number of affected customers is unknown. The following is what we know:…

Why unlimited or lifetime product plans are sometimes good

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Brian Krogsgard
Syed Balkhi talks about product life cycles, churn, and marketing in his post about the psychology of unlimited or lifetime product pricing. At one point or another, you’ve probably wondered should I implement unlimited in my business? Is unlimited really…

The dangers of pricing in WordPress business models

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Brian Krogsgard
Tom McFarlin warns against the unsustainable practice of WordPress theme and plugin providers selling lifetime support. But although the amount of money that the business is making increases over a short time, there’s not a solid amount of cash flow.…

BackupBuddy Gold and unlimited updates

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Travis Northcutt
This week, the iThemes launched "BackupBuddy Gold" - a new pricing tier for their BackupBuddy plugin. They already had a $150 tier, which included a license to use the plugin on unlimited sites, as well as support and updates for one year.…
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